Raw, rough, and as pure as jeans can be, Shrink-to-Fit™ is the real deal. Before 1984, this was the only way you could get your jeans. Not washing them for 6 months and dragging them behind cars was all part of the breaking-in process. These are for all you denim purists who want to leave a mark—every crease, tiny hole, paint splatter, and fray will be your very own. If you plan to wash these jeans, order a larger size. For your waist, increase 1” for sizes 27-36”, 2” for 38-48”, and 3” for 50” and up. And for your inseam, increase 3” for 27-34” and 4” for 36” and up.

More than 140 years after inventing the blue jean, one thing is clear: Levi’s clothes are loved by the people who wear them – from presidents to movie stars, farmers to fashion icons, entrepreneurs to the everyman. ‘Live in Levi’s’ asserts with confidence and pride that Levi’s clothes are indeed for everybody who’s not just anybody.